Bury Hill Physio
New start up, new material
Brand identity, print collateral & website build
The challenge
Melanie was launching Bury Hill Physiotherapy as a new specialist musculoskeletal practice and had nothing to promote it with — no name recognition, no brand, no website, no printed materials to hand to a new client.
Everything needed building from a blank page, and it needed to land immediately: a physiotherapy startup lives or dies on trust, so the identity had to read as clinical and credible from day one, not homemade.
The approach
We developed a full identity for Bury Hill Physio — a leaf-and-figure mark in green, paired with a warm, understated palette that feels calm and clinical without tipping into clinical-cold. From there we extended it across everything Melanie needed to start trading.
Alongside the identity, we built the entire registration and delivery experience from scratch.
- Business cards, with her HCPC and CSP registration front and centre for credibility
- A pricing flyer, structured around conditions treated, what to expect, and clear pricing
- Print management, so Melanie didn’t have to deal with a printer directly
- A full WordPress website — home, about, services, prices, contact and booking, with an emphasis on getting a new visitor to a “Book Assessment” click as fast as possible
- Built with scalability in mind from the start — the site is structured to support a calendar and booking system that will integrate automatically with Melanie’s existing practice management software, so bookings won’t mean a rebuild later
The results
As a brand-new business, Bury Hill Physio doesn’t have long-term data to draw on yet — we’re honest about that. What we can say: since launch, Melanie has landed her first new clients through the site and materials, and both the logo and website have had genuinely positive feedback from people she’s shown them to. The site’s also built to grow with her — the upcoming calendar and booking integration means the next stage of the business won’t need a new site, just an extension of this one.
Starting my own practice was daunting enough without also having to figure out branding and a website. Break the Grid took the pressure off completely — they understood exactly what I needed to look credible from day one, and the whole thing, from the logo to the business cards to the site itself, just feels like me. I’ve already had new clients tell me they found the site easy to use, which for a one-person practice means everything.
Bury Hill Physiotherapy
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- Break the Grid
- The Studio
- Coomb Farmhouse
- Balchins Lane, Westcott
- Dorking, Surrey RH4 3LW